Mountain View, California - Google is cracking down on apps promoting paid sexual relationships and is banning them from the app store entirely.

Starting September 1, Google will actively ban apps oriented at helping people find "compensated sexual relationships (i.e. sugar dating)," according to Engadget.

Though the apps could still technically be side-loaded onto an Android device, they won't be available for download through Google channels.

Android Police reports that the ban is a result of Google updating its blanket policy against apps containing sexual content, but did specifically mention "sugar dating" in the policy write-up.

There are a number of such apps currently available in the Google Play store that encourage young women to sign up to be paid for offering sexual services to older men.

Engadget said that that while these apps are quite obvious in their purpose for being "Sugar Daddy" playgrounds, some are a bit more subtle and convoluted about the services they are offering – such as SeekingArrangement, Spoil, and Elite Millionaire Singles.

Google's decision will force users looking for a more specific type of love to use secret code words to find each other online and advertise their affinity for alternative relationships on standard dating platforms like Tinder and Bumble – and even openly on social media sites like Instagram.

A seemingly innocent profile might include terms to help those looking, or to convey what sexual kinks they are interested in.

Users can, of course, still simply use the companies' websites directly instead of the apps, if they aren't tech-savvy enough to side-load them.