What is Damp January? TikTok's take on a popular new year resolution

Culver City, California - Each New Year spurs a wave of resolutions to commit to, with the most popular among them being "Dry January," aka laying off the alcohol. But if that's proving too tough, TikTok has a solution.

TikTok users are looking to cut down on their alcohol intake with "Damp January."
TikTok users are looking to cut down on their alcohol intake with "Damp January."  © Collage: Unsplash/@mdisc & Screenshot/TikTok/@hannahg11

As many look to adopt a more sober lifestyle, Dry January is often the first choice to kick off the year on the "right foot."

But quitting alcohol for an entire month sometimes proves a bit too tough for many, leading most to abandon the resolution long before the month is up.

A new idea that's gaining steam on social media? Damp January.

Rather than cutting out alcohol entirely, this iteration looks to cut back instead.

Many TikTok creators have reported finding more success adopting Damp January than Dry, which has allowed them to reduce their alcohol intake and reevaluate their relationship with drinking.

Instead of throwing in the towel completely and going back to heavy-drinking tendencies after a failed Dry January attempt, the alternative plan can help drinkers adopt a healthier approach to alcohol in moderation and reduce the damaging effects of binge-drinking.

Though many take the concept pretty seriously, others have poked fun at the TikTokification and trendiness of a basic concept.

One creator hilariously stitched a video about the trend, saying, "Damp January? I'm sorry, what if we just called it...drinking? Instead of 'soaking wet dripping sopping moist month.'"

Either way, get out your rain gear: this is one TikTok trend that looks like it's staying put all month long.

Cover photo: Collage: Unsplash/@mdisc & Screenshot/TikTok/@hannahg11

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