Murray, Kentucky – As America grapples with its past and present injustices, two Kentucky-based tattoo artists decided to use their passion for positive change.

Being able to rewrite a part of your personal history means more than just getting a new, beautiful, and fresh piece of ink.

As people learn and change, past ignorance shouldn't stain someone for the rest of their lives. At least that's what Jeremiah Swift and Ryun King thought as they decided to start a tattoo service called Cover the Hate.

The two Kentucky natives were inspired by the Black Lives Matter protests and the civil unrest that swept the country, but wanted to play their own part in taking a stance against racial injustice in America.

In an interview with CNN, King said, "Seeing people risking their lives for the Black Lives Matter movement on TV, that moved me greatly."

With a powerful idea and the dedication to see it through, King and Swift decided to offer free tattoo appointments to anyone that wanted to get hate or gang symbols covered up at their newly-opened studio space, Gallery X Art Collective in Murray, Kentucky.

At first, they received about 30 calls for appointments. Roughly nine months later, they are contacted by hundreds of people from across the world.

A tattoo often says something about what the bearer believes in. But for those who have changed their perspective and abandoned bigotry, this presents a problem.

Giving people the chance to rewrite the intolerant chapters of their lives and decide where their stories go from here is something King and Swift are extremely proud of. And their customers are, too.

Kevin, one of King's cover-up clients, had only the highest praise for the mission the two artists are on, telling CNN, "It's like a change in life, and this is the last step. And this man's here to help you to fulfill it".

So far, Kevin has had three of his racist tattoos covered by King, and plans on coming back until the last vestiges of the strong hate he once felt have been erased.