New York, New York - There's nothing quite like a mother's love. But Beth Davis is going the extra mile to help her daughter find the next best thing – and she isn't shy about letting the whole of Times Square know!

The story of Beth and her 30-year-old daughter Molly is the definition of bittersweet.

The two are clearly as close as it gets, which is what makes the 61-year-old's diagnosis ever harder to take. Having battled breast cancer for the past eight years, according to the New York Post, Beth was dealt a terrible blow in 2020, when doctors told her the disease had spread to her bones.

That spurred her on to fulfill a lifelong wish as long as she still had time – helping Molly find the right partner. To that end, Beth set up a giant billboard in one of the planet's busiest spots. The ad towering over Times Square is as blunt as it gets: "Date my daughter," the huge lettering pleads, alongside a photo of Molly and a message from her mom, who declares herself a "wingman."

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There's a reason for that sign-off. The whole stunt was done through the dating app Wingman, which relies on recommendations from family or friends for users' profiles. Its founder, Tina Wilson, who calls herself "an expert on dating friendship and love in the digital age," was deeply impressed by the mother-daughter relationship. She was the one who set up the billboard.

And so, over the weekend, Beth and Molly got to see the dating pitch go up above the Tonic sports bar for all the world to see.

Having her face displayed in the most visible place imaginable doesn't bother Molly in the slightest: "I want someone who adores me and someone I adore as well. I want someone who adds to my life. If this broadcasts that, it will all be worth it," she told the post.

There's no sense of embarrassment or cringe, as is usually the case when parents get involved in their kids' love lives. On the contrary, Beth is taking full charge of the whole process, as any wingwoman should.

"I'm letting my mom have the fun of filtering through profiles and responses," Molly said.

Given that the billboard is staying up for the full month, Beth will presumably have her work cut out for her.