Lego releases its biggest toy set to date – but it probably isn't for kids
Billund, Denmark - Just in time for Christmas, Lego's largest toy set to date is ready to be wrapped up underneath the tree.
It's a strange collaboration, and one that's probably not aimed at a target audience of children.
Lego has announced its largest toy construction yet: a model of the Titanic.
When assembled, the plastic replica of the legendary ill-fated ship will be 17 inches high, 6 inches wide, and 53 inches long, making the scale almost 1:200.
Despite Lego's past history-making kits, none in the company's 89-year history has ever been that long!
The ocean liner is made up of a total of 9090 parts, and even though it is plastic, weighs up to about 28 pounds!
The unassembled set costs $726. Currently, only the Millennium Falcon ($922) and the Imperial Star Destroyer ($805) are more expensive – presumably because of the Star Wars licensing fees.
Titanic model offers a view inside and focuses on adults
The Danish toy manufacturer promises lots of authentic details, which fans of the 1997 film Titanic starring Leonardo DiCaprio (46) and Kate Winslet (46) will appreciate.
According to Lego, the kit is based on blueprints from the original ship, built more than a century ago.
"It's been an incredible journey to recreate this iconic ship out of Lego bricks," said designer Mike Psiaki.
The model can be broken into three segments, which allows a look inside at the engine room, grand staircase, staterooms, dining room, smoking salon, reading salon, and swimming pool.
Its assembly is expected to take hours.
For decades, Lego was considered merely a children's toy, but in recent years, the company's marketing has increasingly focused on a target group that has long since outgrown its playrooms.
More and more building sets are being offered with the 18+ crowd in mind and are intended for adults. Many still consider Legos currently trendy to generations that grew up with them as children, and are still in high demand by collectors.
The Titanic from Lego will be available on November 1. Luckily, it doesn't come with an iceberg expansion set.
Cover photo: Lego/PR