There's a new nugget in town! Impossible Foods claims plant-based bites have surpassed chicken
San Francisco, California - Impossible Foods has added a third style to its meat-alternative food. On Tuesday, it rolled out the Impossible Nuggets, and made a hefty claim that they taste better than the OG chicken nugget!
Impossible Foods has announced the newest addition to its plant-based meat lineup – and the company decided to let meat-eaters' taste buds do the talking.
In a taste test conducted in Irving, Texas, 201 participants rated regular chicken-based nuggets versus the new Impossible Nuggets.
70% preferred the plant-based eats.
Impossible Foods introduced the chicken nugget alternative as part of its plant-based product lineup. The line started with the hugely successful Impossible Burger in July 2016, and followed up with the Impossible Pork Sausage in January 2020.
The company has declared that its mission is to give consumers tasty and more nutritious alternatives that also have a lower impact on the environment.
Due to production limits, the company has a very specific strategy for introducing each product.
Just like the release of their other plant-based "meats", Impossible Nuggets will first be served at big-name chefs' restaurants across the country, according to the company's announcement.
They will include David Chang’s fried chicken concept eatery Fuku in New York City, Marcus Samuelsson’s comfort food spot Red Rooster in Harlem and Miami, Sean Brock’s fast-food tribute Joyland in Nashville, Tal Ronnen’s Los Angeles hotspot Crossroads Kitchen, and El Alto Jr. – a new family-friendly pop-up from Traci Des Jardins at the State Street Market in Los Altos, California.
Other long-standing Impossible Foods customers, "including Fatburger, Bay Area-based Gott’s Roadside and select Dog Haus locations nationwide, will bring the product to their menus beginning this week," it added.
Later this month, the plant-based Impossible Nuggets will also be available in the frozen food section of big retailer chains like Walmart, Albertsons, Kroger, Gelsons, Safeway, ShopRite, and Giant.
Cover photo: Screenshot/impossiblefoods.com