Is a big TikTok shopping operation coming to the US?
Seattle, Washington - TikTok is planning to operate US warehouses and product fulfillment centers to create its own e-commerce supply chain system, job listings on its website and LinkedIn indicate.
The social media app reportedly began piloting a shopping feature last year in the United States, Canada, and Britain through a deal with Shopify.
TikTok has posted several job openings on LinkedIn in the past two weeks seeking candidates in the US as it is looking to build an international e-commerce fulfillment system.
As per the listings, the company intends to provide warehousing, customs clearings, delivery, and customer service returns in its domestic e-commerce efforts.
For the post of a logistics solutions manager for a global fulfillment center, TikTok is looking for a Seattle-based employee to plan and design fulfillment centers and e-commerce logistics solutions. The duties include transportation of goods, order prediction, and inventory management.
Taking things a step further, the company is calling for a team that would be responsible for a global logistics and a warehousing network.
Another job posting says the company is looking for someone to build the new fulfillment service from scratch.
Amid the e-commerce boom across the world, Beijing-based ByteDance's popular social media platform is expanding into e-commerce as its next major revenue stream after recording significant growth in its ads business.
TikTok has already entered into e-commerce in select markets, including Britain and Indonesia, where it currently offers a shopping option called TikTok Shop that allows creators and merchants to sell products.
The company has also partnered with Shopify to enable shopping on the platform.
Cover photo: Collage: YUICHI YAMAZAKI & DANIEL LEAL / AFP