"We're here now": Super Bowl artists promise GOAT hip-hop halftime show
Los Angeles, California - A press conference for the Super Bowl LVI Halftime Show was held Thursday, and performers Snoop Dogg, Mary J. Blige, and Dr. Dre sat down for a brief interview to talk about how they have been preparing for what could be the biggest show of their careers.
The conference kicked off with an epic video trailer of all the performers – Snoop, Blige, Dre, Eminem, and Kendrick Lamar – coming together like something out of a Marvel movie, ready to take over the world in the name of hip-hop.
The trailer captures just how monumental this event is. Some of the biggest names in hip-hop will grace the stage this Sunday for a halftime show that has typically been reserved for pop, rock, and country artists.
And these aren't just artists that have sold a lot of records and won a bunch of awards for their work, but each of them has been instrumental in changing the landscape of their respective genres in more ways than one.
When Snoop, Blige, and Dre took the stage for questions, they made it very clear that they had no illusions about just how big a deal this performance is and what it means for hip-hop.
"This is what it's about, this is what hip-hop and the NFL is supposed to be about," Snoop Dogg said. "Representing, about change, about moving forward. So we appreciate the NFL for even entertaining hip-hop because we know a lot of people don't want hip-hop on stage, but we're here now and there ain't nothing you can do about it."
This is bigger than Hip Hop
"Hip-hop is the biggest genre of music on the planet right now. It's crazy that it took all of this time for us to be recognized," Dr. Dre said.
The 90s saw the emergence of gangsta rap, which Dre was largely a pioneer of. Having founded the seminal group N.W.A. and helping further define hip-hop music as a producer during that time, he has cemented a powerful legacy in shaping not just the music, but the culture behind it.
That legacy has come with some caveats – the N.W.A. hit F**k the Police is still used as an example of what some argue is an inherent hatred for police that exists in hip-hop culture. This has caused a stir among NFL and Super Bowl fans that don't see hip-hop as appropriate for one of the highest viewed music events of the year.
Despite the opposition, Dre, Blige and Snoop seemed in high spirits about the event and what they have in store for fans.
When asked if viewers can expect any surprises, Dre responded, "Absolutely."
"I think we're gonna go on and do a fantastic show, and we're gonna do it so big that they can't deny us anymore in the future."
Cover photo: IMAGO / UPI Photo