Sony unveils new PlayStation loyalty program that allows gamers to earn big

Tokyo, Japan - Want to win games and get rewards while you play them? Sony is making this dream a reality with their new loyalty program for PlayStation gamers.

Sony has unveiled a new PlayStation Stars loyalty program that allows gamers to earn rewards and points for completing various tasks.
Sony has unveiled a new PlayStation Stars loyalty program that allows gamers to earn rewards and points for completing various tasks.  © Yelim LEE/AFP

PlayStation Stars will be free to join, and will allow gamers to "earn rewards by completing a variety of campaigns and activities."

Members will earn loyalty points for completing a number of different tasks, like making purchases in the PlayStation Store and simply getting your game on.

"Our 'Monthly Check-In' campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone," PlayStation's vice president of network advertising, loyalty, and licensed merchandise Grace Chen said.

Sean "Diddy" Combs accused of using his kids to influence potential jurors
Celebrities Sean "Diddy" Combs accused of using his kids to influence potential jurors

Points can be used in a catalog designed for star members that may include PlayStation Network (PSN) wallet funds and products from the store.

Members can also earn "digital collectibles," which sounds like a nickname for NFTs, but Chen described them as "digital representations of things that PlayStation fans enjoy."

A launch date hasn't been announced for PlayStation Stars yet, but Sony promises it will drop sometime this year.

Cover photo: Yelim LEE/AFP

More on Gaming: