San Francisco, California - Streaming giant Twitch is giving users until the end of the month to make their names more appropriate, taking aim at the raunchiest and most offensive of the bunch.

Twitch announced on Thursday that its users must change any offensive and inappropriate usernames by March 1 in order to make the platform feel welcoming to everyone.

The banhammer is aimed at usernames that reference "sexual acts, arousal, fluids, or genitalia" or most hard drugs.

The platform, home to gamers and video content creators, won't ban usernames that reference alcohol, marijuana, or tobacco – so plenty of streamers don't have anything to worry about.

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Once in effect, the new rules also will ban accounts indefinitely if their handles invoke hate speech or threats of violence, and any "egregious usernames" will have to be reset before the account can be reactivated.

All streamers can now use a new "self-serve name change tool allowing you to change your username while maintaining account history, subs, follows, and bits," even if their monikers aren't in violation of Twitch's community guidelines.

Changing Twitch handles doesn't happen in a vacuum, and many users who have channel-specific swag will have considerable work to do to streamline their new brand.

While it may be a positive policy that naughty names and drugs are out, having to rebrand because of a new Twitch rule must be a serious hassle.