Are Taylor Swift and Travis Kelce breaking up? Viral PR plan sparks wild rumors

Los Angeles, California - Travis Kelce's legal team has stepped in after a fake document purporting to be a "breakup plan" for the athlete and girlfriend Taylor Swift went viral.

Travis Kelce's (l.) legal team has stepped in after a fake document purporting to be a "breakup plan" for the athlete and girlfriend Taylor Swift went viral.
Travis Kelce's (l.) legal team has stepped in after a fake document purporting to be a "breakup plan" for the athlete and girlfriend Taylor Swift went viral.  © EZRA SHAW / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

A document bearing the title "Comprehensive Media Plan for Travis Kelce's Public Relations Following Breakup With Taylor Swift" went viral across social media earlier this week, stirring up new speculation about the high-profile romance.

The plan, which bore the letterhead of the Chiefs star's PR agency, claimed that Taylor and Travis would announce their split on September 28 and provided an outline for how the two would proceed publicly.

Further entries detailed the outlets the 34-year-old athlete would use to share his side of the breakup, with the main goal being to "manage and mitigate the fallout from the breakup between Travis Kelce and Taylor Swift, ensuring Travis Kelce retains a positive public image, minimizes negative media portrayal, and continues to build his personal and professional brand."

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After the document went viral, Full Scope PR – which represents Travis – told the Daily Mail that it was "entirely false and fabricated."

"'We have engaged our legal team to initiate proceedings against the individuals or entities responsible for the unlawful and injurious forgery of documents," the agency said.

The supposed PR plan is said to have spread from Reddit, with the original images appearing to be from someone's Snapchat account.

Despite the document being pretty obviously fake, the photos likely gained traction due to the popular conspiracy theory that the pair's relationship has been a PR move all along.

Travis Kelce's PR team shoots down Taylor Swift split chatter

The evident cash cow the love story has become has raised some eyebrows, but amid it all, both stars have made it clear they're all in.

In a December 2023 interview with TIME, Taylor brushed off the naysayers who have taken issue with the NFL's frequent coverage of her attendance at Travis' games.

"I'm just there to support Travis. I have no awareness of if I'm being shown too much and pissing off a few dads, Brads, and Chads," she said.

Taylor is expected to re-enter her WAG era this Thursday as Travis and the Chiefs hit the gridiron against the Baltimore Ravens for the NFL's season opener.

Cover photo: EZRA SHAW / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

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