Los Angeles, California - Legendary rapper Snoop Dogg is dipping his toes into a new business venture – breakfast cereal.

Snoop's business partner and fellow rapper Master P hopped on Instagram to spread the word on the new treat.

"Broadus Foods introduces the best tasting cereal in the game Snoop Loopz," he said. "We’re taking over the grocery stores. The more we make, the more we give."

In a Twitter post, P compares the cereal to Fruit Loops, but says "MORE Corn, MORE Flavor & MORE Marshmallows" is what separates Snoop Loopz from the rest.

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The packaging is very much geared towards kids, including a blue wolf mascot and fun games on the back. You won't find any crip walking, chronic, or doggy style references, but it does include the tagline "Berry delicious fo shizzle!"

According to the official website for the cereal, proceeds from every purchase will help support the charity Door of Hope, which assists homeless families in Los Angeles County.

Snoop also owns Broadus Food, the company producing the cereal, which sells other breakfast food such as pancake mix and oatmeal.

While a release date has yet to be announced for Snoop Loopz, we'll drop it like it's hot as soon as possible.