Hidden Hills, California – Fans of Kylie Jenner noticed a new, verified Instagram account they believe is associated with the "self-made billionaire," but for what?

On Monday evening, an account named Kylie Baby popped up on fans' radar. The bio-free account has garnished over 13,000 followers in under 24 hours, but no one's quite sure what it's for.

The account's creation came after TMZ reported Kylie filed legal documents to trademark "Kylie Swim," "Kylie Swim by Kylie Jenner," and..."Kylie Baby"; leading many to believe the new account might be for the 23-year-old's potential new business endeavor.

The legal documents for the "Kylie Baby" trademark were obtained by TMZ. They state that name refers to an upcoming line of children's furniture like cribs, toddler beds, and bouncers.

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The documents also said the children's line would include skincare-prep products for babies and young children, along with baby-friendly linens and swaddling blankets.

What would a Kardashian-Jenner product line be without using their name as clout? All products in the alleged upcoming line will have "Kylie Baby" slapped on them, allowing people to advertise and advocate for the brand without uttering a word.

The business mogul was declared by Forbes to be the youngest self-made billionaire in 2019, thanks to her Kylie Cosmetics beauty line. However, the title of "billionaire" was later stripped from Kylie after details of her various deals emerged.

Such details found that the Kardashian-Jenner enterprise invested more in the company than it made, making Kylie out to be something she actually wasn't, forcing Forbes to strip her of her billionaire title.

Lately, Kylie has been making waves thanks to her mysterious relationship status with rapper Travis Scott (29), father of her daughter Stormi (3).

There's no doubt fans will be watching the Kylie Baby Instagram account like a hawk for any new information.