Calabasas, California - Kylie Jenner celebrated the launch of Kylie Cosmetics x A Nightmare on Elm Street with a ghoulish party and a lot of blood, but did her bloodbath of a social media promo backfire?

On Monday, to commemorate her latest makeup line launch, Kylie shared a number of slightly disturbing, bloody nude snaps on Instagram.

The model was fully doused in (hopefully) fake blood, and sat in a pool of it as well. Captioning the post "MY KYLIE X NIGHTMARE ON ELM STREET COLLECTION LAUNCHES TOMORROW! 3pm pst," she launched straight into the promotion.

The young billionaire previously got bloody in honor of her latest collab, with dripping-red photos she posted last week.

Some of her fans weren't feeling her latest pics, though, with a few even mocking her for the excessive use of blood.

"When you sneeze on your period,” one person joked in the comments, while another wrote, "This is kind of disturbing, especially since you’re pregnant."

Comedian Jenny McCarthy also weighed in on TikTok, mocking Jenner and offering her a tampon as a joke. "And I thought I had heavy flow days," McCarthy wrote in the post.

Nevertheless, naysayers didn't stop the expecting mom from throwing what could be the Halloween party of the year.

Kylie transformed her Calabasas mansion into a haunted haven on Monday night, and treated guests to an elaborate formal dinner with plenty of gory decorations - yes, including an Elm Street sign!

She also decked out a Freddy Krueger-themed truck to promote her new products. Of course, the Kar-Jenners showed up to celebrate with Kylie, and Instagram became an ocean of support.

Even Kourtney Kardashian's son Mason understood the assignment, and dressed up as the fictional villain.

Just in time for spooky season, Kylie Cosmetics x A Nightmare on Elm Street drops on Tuesday – but she could perhaps think about toning down the bloodbath in any future promo pics!