Los Angeles, California - Kylie Jenner might be leaving cosmetics behind to pursue luxury fashion... and compete with her sister Kim Kardashian!

Kylie Cosmetics is so yesterday!

Jenner founded the cosmetics company in 2014, and after rapid worldwide success, Kylie's skincare and makeup line has suffered some losses in recent months.

Per Page Six, the entrepreneur already sold 51 percent of Kylie Cosmetics for $600 million at the end of 2019.

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Is the 26-year-old ready to change direction and pursue fashion?

According to an insider, Kylie has already signed a contract with Jens and Emma Grede, who also promote Khloé and Kim Kardashian's fashion companies.

But it's not Kylie's first fashion project: in 2012, she founded the brand Kendall + Kylie with her sister Kendall Jenner.

The licensing agreement is set to expire this year, so there's room for a new fashion venture!

In contrast to Kendall + Kylie, however, the mom of two now wants to dedicate herself to luxury fashion and has also already discovered a niche for herself: "quiet luxury" (in other words, luxury fashion that is not immediately recognizable as such).

It will be subtle, soft, and rather minimalist, an aesthetic that lines up with her latest cottagecore looks shared on social media.

"Kylie has always been in fashion, and she’s stepping up her game," an insider told Page Six. "She’s always had a very clear vision."

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"She's gotten a ton of validation around what she’s wearing and who she's partnering with," the source continued.

If she does indeed enter the fashion sphere, she'll face some stiff competition from Kim, whose shapewear line, SKIMs, is now worth $4 billion.