Austin, Texas - The world's richest person Elon Musk has begun selling bottles of Burnt Hair, a perfume being marketed as the "essence of repugnant desire."

Some 10,000 bottles of Musk musk have already been sold, the tech innovator said on Twitter on Wednesday, reporting a million dollars in Burnt Hair sales.

He has changed his Twitter bio to "Perfume Salesman."

"With a name like mine, getting into the fragrance business was inevitable," he wrote. "Why did I even fight it for so long!?

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Musk, the tech innovator behind SpaceX, Tesla, and a rollercoaster buyout of Twitter, is selling the self-proclaimed "finest fragrance on Earth" in the shop of his tunnel construction project, The Boring Company.

The apparent joke perfume costs $100 a bottle, making it perhaps the world's most expensive perfume with an off-putting name.

Tongue-in-cheek marketing talks up the scent as being "just like leaning over a candle at the dinner table, but without all the hard work."

Delivery dates have not yet been set and little information is given about the fragrance. The company is instead leaving it to the billionaire's cult status to do the promotion.

Musk, who wields massive influence with his 108 million followers on Twitter, previously prompted bumps and plunges in cryptocurrencies and a racketeering lawsuit after lending his support to Dogecoin.

"And you can pay with Doge!" Musk tweeted of the perfume.

Burnt Hair is not the Boring Company's first novelty product. Musk previous sold a reported 20,000 flamethrowers through the same website.