Bruce Willis might return to acting, but it's not what you think

Dover, Delaware - Bruce WIllis' time on the big screen may be long from over thanks to a major deepfake deal.

Bruce Willis sold his image rights to an AI-powered content optimization platform.
Bruce Willis sold his image rights to an AI-powered content optimization platform.  © THEO WARGO / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

Once Willis announced he was retiring from acting after being diagnosed with aphasia, a neurocognitive disorder that impacts one's ability to articulate and understand language, many assumed they'd never see the two-time Emmy winner on-screen again.

However, tha may not be the case thanks to a deal with Deepcake, an artificial intelligence-powered content optimization platform.

According to the Daily Mail, Willis sold his image rights to the company, which created a "digital twin" of the actor by putting images of his face into its database. Now, engineers can use the digital twin to create film projects in a matter of days.

Khloé Kardashian shows off joyful "nightly routine" with daughter True and niece Dream
Khloé Kardashian Khloé Kardashian shows off joyful "nightly routine" with daughter True and niece Dream

The 67-year-old actor's deepfake already made its debut in August 2021 when his face was placed onto Konstantin Solovyov in a commercial for the Russian telecommunications company MegaFon.

In a statement posted on Deepcake's website, Willis said,"I liked the precision with which my character turned out. It's a mini-movie in my usual action-comedy genre." He continued, "For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It's a very new and interesting experience, and I thank our entire team."

Willis has several movies coming out this fall that he filmed before his diagnosis, such as the action thriller Detective Knight: Rogue, which hits theaters on October 21.

Cover photo: THEO WARGO / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

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